Brand Activation Manager, Benelux

Hello potential future Oatly employee, 

It’s us, the original oat drink company from Sweden that produced the first oat drink nearly 30 years ago. We need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing. We exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources in the process. If you're driven to help us make a positive impact in the world, here's your chance to be a change-maker.

We're looking for a Brand Activation Manager who is a culturally connected, super-organised self-starter, responsible for building the brand in the Benelux region, with a strong focus on Amsterdam – bringing Oatly into cool, exciting new spaces and communities to support our broader mission.

The role reports into the Brand Lead for the Benelux.

The role is based in Amsterdam (mandatory) and requires native/full professional proficiency in Dutch and English.

This next section is for all the bullet points lovers out there:

WHAT WE NEED YOU TO BRING TO THE TABLE:

• Preferably 2 years of work experience within brand activation, marketing, event production, or a related field.
• Event experience, strong project management skills and production know-how.
• Deep understanding of culture and the food & drink scene.
• A robust network of movers and shakers in Amsterdam and beyond.
• Experience working cross functionally.
• A fearless mindset.

WHAT WE NEED YOU TO DO:

• Execute, execute, execute! Your role is literally all about execution so if that’s not your cup of tea, please drink coffee instead!
• Collaborate with the Brand Lead of the Benelux and the wider Oatly Department of Mind Control (ODMC) team to plan and execute a dynamic brand activation calendar in the Benelux.
• Partner with the Benelux Food Service, Retail and Barista Market Developer teams to drive brand activation in their respective channels.
• Oversee key third-party agency relationships, from project briefing to delivery and wrap-up.
• Support the Event team on planning, production and execution of events, being responsible onsite, handling of staffing, logistics, suppliers, and external production agencies.
• Brief, produce, and source experiential assets (from wobblers to floor stickers, social assets, and beyond) collaborating with our in-house creative team (ODMC), external suppliers, agencies, and partners.
• Work with central events team and external production partners to ensure correct documentation, schedules and post-activity evaluations are delivered.

WHO WE NEED YOU TO BE:

• Someone with a yes-can-do dynamic mindset who is not afraid to roll up their sleeves and make sh*t happen.
• A meticulous planner who loves to cross things of their list and can manage multiple projects without missing a beat.
• A collaborative spirit who thrives in an international environment and can build strong relationships with colleagues and partners.
• An enthusiastic brand ambassador, with a genuine passion for (plus bonus points for connection with!) the food and beverage scene.
• A flexible individual who can navigate the fast-paced nature of brand activation and is able to adapt to changing market conditions.
• A proactive self-starter who is supremely organised, solutions oriented and eager to learn new skills.
• Someone who brings their own perspective to the table.

YOUR APPLICATION:

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and apply if it feels right. 

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

We kindly ask that you apply in English.

Apply for the position no later than Sunday November 2, 2025The Oatly Way

Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience. It's why we come to work every day. With head office in Malmö and production in Sweden, Netherlands, China, Singapore, and the US, our products are available in almost 30 countries across Europe, North America, and Asia.

#LI-TA1