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Head of Sales - Key Accounts (BeNe)

Sales & Verkauf Buchführung & Finanzen

At Too Good To Go, we dream of a world where food produced is also eaten. We dream that all actors involved - producers, retailers, restaurants, consumers and politicians - pull together and work on a common solution. Within a very short time, we have become one of the most promising impact businesses in Europe and beyond. We are currently active in 19 countries and have built a community of over 95 million people.

We still have big plans to make the world a better place, one saved meal at a time. To advance our mission in Belgium and the Netherlands, we are looking for a highly motivated Head of Sales - Key Accounts (BeNe) who will join us in our mission to reduce food waste!

If you would like to become part of our fantastic team and enjoy a meaningful working day, then read on!

This role will be based in Brussels, Belgium, but bi-monthly travel to Amsterdam, Netherlands will be needed.

The Mission:

As Head of Sales - Key Accounts (BeNe), you will play a pivotal role in the growth of Too Good To Go in Belgium and the Netherlands by strategically leading initiatives and driving the success of the Key Accounts function. You will be directly responsible for managing three Key Account Team Leads as they drive their teams in the acquisition and development of partnerships across all verticals, mainly Food retail, HoReCa and Convenience. The total team size consists of 20 FTE.

You are part of the management team and report directly to our Country Director BeNe. With the responsibility of defining strategy, setting priorities, building and maintaining a high-performing team, creating cross-functional collaboration, and achieving our mutually agreed upon key account goals. In addition, you will be personally committed to acquiring and developing our most important key accounts.

Responsibilities will include:

  • Lead and drive business development, focusing on both account acquisition, growing existing accounts, ensuring a robust pipeline of leads and successful negotiation strategies.
  • Develop and implement comprehensive account strategies, identifying growth opportunities and mitigating risks using an outside-in approach to ensure business relevance.
  • Oversee the management and development of key accounts, and take a lead role in inspiring partners to continue and deepen relationships, while driving the expansion of existing accounts.
  • Forecast and plan for supply needs across all key accounts, leading business planning cycles and ensuring alignment with global standards and commercial frameworks.
  • Oversee and build a high-performing Key Account team, setting clear goals, priorities, and creating a positive team environment that drives results through coaching, mentoring, and professional development.
  • Foster a data-driven culture within the team, ensuring correct and up-to-date data management in systems like Salesforce and Looker, and driving performance based on key metrics.
  • Ensure global best practices, requirements, and requests are timely implemented at the local level, enabling cross-country and cross-team collaboration for improved outcomes.
  • Personally manage key account relationships at senior level, driving breakthroughs in negotiations and strengthening long-term partnerships, as well as build and maintain a strong network.
  • Act as a proactive member of the BeNe Management team, contributing to the organisation’s culture, engaging with the broader team, and demonstrating leadership and cross functional cooperation across the business.

Who we are looking for:

  • Extensive experience gained within a Key Account Management or Business Development role resulting in excellent commercial acumen.
  • Proven experience in food retail and/or FMCG and/or (food)tech with a broad network, in-depth knowledge and understanding of national commercial accounts such as supermarkets, convenience stores, grocery stores or discount food stores.
  • Experience leading a large sales team across multiple markets, ideally within a scale-up or fast-growth business.
  • Communication skills: A natural mentor, and a great storyteller with proven presentation skills no matter the stakeholder specialists - C-suite.
  • Negotiation skills: is a skilled negotiator and has the ability to help and train employees to oversee complex negotiations and create and deliver high-impact pitches. 
  • Forecasting and business planning: Success in coordinating and project managing effectively throughout the acquisition and retention process.
  • You have a sound understanding of numbers and experience in common sales tools, ideally Salesforce
  • Your team describes you as strategic, analytical, results-oriented, hands-on and resilient.
  • You communicate fluently in English and preferably master both French and Dutch.
  • You fully support our mission, live and love sustainability and are looking for a job in which you can have a positive influence
  • You have an active network in food retail and foodservice
  • You have the talent and ambition to grow into more senior positions in Too Good To Go.

Our values:

  • We win together: food waste is a big beast to fight. We can win, we do it together, as #oneteam.
  • We raise the bar: we always push for more. We work smart, smash barriers and elevate one another.
  • We keep it simple: our ambitions are bold but our solutions are simple.
  • We build a legacy: we’re proud of the change we’re driving.
  • We care: we always look out for each other. Caring is also about the way we do business. We do the right thing. 

What we have to offer 

  • A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
  • Combining true purpose with commercial challenges
  • Working alongside an international community of users, partners and 1,200+ colleagues across 19 countries that are on the same important mission.
  • Personal and professional development opportunities in a fast-paced scale-up environment.
  • An inclusive company culture where you can bring your authentic self to work
  • A strong, values-driven team culture where we celebrate successes and socialise with colleagues who care.

How to apply

  • We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
  • Submit your CV and Cover letter in English.
  • Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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 Too Good To Go logo

Land : Belgien
Stadt: Brussels
Arbeitgeber: Too Good To Go

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