Digital Marketing & Content Manager (f/m/d) – 50 %

Workload: 50 %

Shape the digital future with us! As a Digital Marketing & Content Manager (f/m/d) you will strengthen our online presence and implement innovative campaigns.

Your responsibilities

• Plan, conceive and maintain web content (image, text, multimedia) and continuously optimise it
• Support the Senior Product Owner in the technical development of our website
• Improve the conversion rate of our website through UX best practices
• Analyse landing pages with Google Analytics and work closely with the Digital Marketing Analytics Manager
• Develop key concepts, customer journeys and coordinate digital touchpoints for marketing campaigns
• Support website SEO optimisation in cooperation with our SEO experts

Your profile

• Experience in planning and implementing web content and technical understanding of website development
• Familiar with UX principles and have an eye for conversion rate optimisation
• Experience with web analytics tools, especially Google Analytics
• Creative and solutions-oriented working style, ideally with experience in campaign management
• Knowledge of SEO and CRM systems such as Microsoft Dynamics
• Advantageous: experience with digital forms and mailings

At Axpo Group, we are dedicated to fostering a culture of non-discrimination, tolerance, and inclusion. As an equal opportunity employer, we welcome applications regardless of race and ethnicity, gender identity and expression, sexual orientation, age, disability, as well as socioeconomic, cultural, and religious background. We are committed to ensuring a respectful and inclusive recruiting process and workplace for everyone.