Senior Engineer - Marketing Technology

Via is modernizing public transportation worldwide to improve access to jobs, healthcare and education. Our platform digitizes legacy networks and is already used by hundreds of agencies in 30+ countries.

As Senior Engineer – Marketing Technology you take strategic and technical ownership of our entire marketing-tech stack. You will optimize the MarTech ecosystem for four audiences: B2G (transit decision-makers), B2C (riders), investors and our 1,000+ employees. The role focuses on designing, building, scaling and continuously improving all systems.

Your responsibilities:

• Build internal tools and foster an experimental, AI-driven way of working
• Own HubSpot (CRM, ridewithvia.com website, ABM personalization, SEO/GEO, accessibility, GDPR/CCPA)
• Administer and evolve the tool landscape: Salesforce, Braze, Google Analytics, Data Studio, Zapier, GTM, Weglot, OneTrust, AppsFlyer, Zoom
• Establish unified data strategy and governance
• AI experiments for scalable performance gains
• End-to-end reporting & attribution

Your background:

• Strong experience architecting complex MarTech stacks (HubSpot, Salesforce, Braze)
• Solid front-end skills: JavaScript, React, HTML, CSS
• Understanding of data-engineering concepts (ETL/ELT, attribution, identity resolution)
• Hands-on use of generative AI and rapid prototyping
• Excellent communication and team collaboration
• Highly organized, detail-oriented and calm under pressure in fast-moving environments
• Plus: GA4, Segment, SQL, Looker/Tableau, startup/tech experience

Compensation & benefits:

• Salary: USD 140k–170k p.a. (experience-based) plus equity
• Free medical insurance, 401(k) match, generous benefits package

Via is an equal-opportunity employer.