Marketing Analyst & Insight Manager

What we do. Electric Car LeasingWhy we do it. Greener. Fairer. Future.We’re helping the masses to join the electric driving revolution and we need your help. We make it totally hassle free to switch to electric driving by giving customers the whole EV package. Car, charging, energy. The lot. We are looking for a brilliant Marketing Analyst & Insights Manager to help us grow our Electric Vehicle Business.  We're looking for a marketer who will be responsible for: - Leading the marketing analysis for our marketing function. You will interpret complex data and provide actionable insights to support strategic marketing decisions. - You will measure the effectiveness of our marketing campaigns by helping build clear metrics that we then robustly review post activity. - Run our weekly and monthly reporting to keep us on track with our commercial goals.

What you'll do

Collaborate with the marketing team to develop data-driven marketing strategies.Provide insights on customer behaviour, market trends, and competitive landscape.Support the planning and execution of marketing campaigns with analytical input.Collect and analyse marketing data from various sources (e.g., web analytics, CRM, social media, sales data).Develop and maintain dashboards and reports to monitor key marketing metrics.Interpret data to provide actionable insights and recommendations for marketing strategies based on data-driven insights. Create compelling visualisations and presentations to communicate data-driven insights. You will then present these findings to senior management and stakeholders.Prepare regular reports to track the performance of marketing initiatives.Conduct A/B testing and other experiments to optimise marketing efforts.Analyse the effectiveness of marketing campaigns and initiatives.Work closely with the product, commercial, operations and finance teams to align marketing efforts with wider business objectives.Ensure data integrity and consistency across various departments.Collaborate with external partners and vendors as needed.

What you'll need

Marketing experience:  2-3 years experience in marketing analysis or a related field Technical expertise: proficiency in data analysis tools and software (e.g. Google Analytics, SQL, Excel) Excellent communication skills: you not only need to be great at data analysis, you will then need to shape it into compelling narratives to guide and influence senior stakeholders. Learning Mindset: inquisitive and curious, with a focus on building positive feedback loops to continuously improve marketing campaignsAbility to prioritise: and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should doA data-driven approach:  if you can’t measure it, you can’t improve it, so you need the ability to identify and solve problems, comfortable presenting and visualising data, plus attention to detail. Self-starter: eager to learn and thrive in a high-functioning and fast paced environment, along with strong project management skills.

Why else you'll love it here

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!Octopus Energy is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people  Visit our perks hub - Octopus Employee BenefitsAbout us The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience. We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.