Strategic Marketing Lead

A Snapshot of Your Day

As the Strategic Marketing Lead, you will drive the global marketing strategy execution uniting market insights, digital innovation, and cutting-edge customer engagement approaches to deliver measurable business impact. You will lead a diverse global team, set the vision for campaigns, and champion marketing excellence across all touchpoints – leveraging data, AI, and technology to maximize ROI across digital channels, events, and exhibitions.

How You’ll Make an Impact

• Design and oversee high-impact strategic campaigns that strengthen portfolio positioning in priority markets.
• Define and execute strategic participation in global trade fairs, exhibitions, and events to maximize brand visibility and provide measurable business outcomes.
• Translate market research and competitive intelligence into differentiated campaign messaging and targeted content strategies.
• Lead the digitalization of marketing by implementing advanced automation platforms (e.g., Marketing Cloud) and AI-driven tools to enhance precision, personalization, and ROI.
• Develop KPIs, success metrics, and agile dashboards for all marketing activities, enabling data-driven decisions and continuous optimization.
• Lead, mentor, and inspire a diverse global team of marketing specialists, fostering collaboration and innovation across regions.

What You Bring

• Bachelor’s degree in marketing, communication, or a related discipline.
• 5+ years’ experience in strategic marketing, business development, sales, or comparable functions.
• Demonstrated leadership in managing global fairs, exhibitions, and major international events.
• Strong financial expertise, including marketing budget management and ROI optimization.
• Proven results in digital transformation initiatives, including AI adoption and marketing automation, along with exceptional communication, stakeholder management, and cross-cultural leadership skills.
• Willing to travel 10% domestically.

Who is Siemens Energy?

At Siemens Energy, we are more than just an energy technology company. With ~100,000 dedicated employees in more than 90 countries, we develop the energy systems of the future, ensuring that the growing energy demand of the global community is met reliably and sustainably. The technologies created in our research departments and factories drive the energy transition and provide the base for one sixth of the world's electricity generation.

Our global team is committed to making sustainable, reliable, and affordable energy a reality by pushing the boundaries of what is possible. We uphold a 150-year legacy of innovation that encourages our search for people who will support our focus on decarbonization, new technologies, and energy transformation.

Find out how you can make a difference at Siemens Energy: https://www.siemens-energy.com/employeevideo

Rewards/Benefits

• Opportunities to work with a global team
• Opportunities to work on and lead a variety of innovative projects
• Medical benefits 
• Remote/Flexible work
• Time off/Paid holidays and parental leave 
• Continual learning through the Learn@Siemens-Energy platform

https://jobs.siemens-energy.com/jobs

#LI-DR1